Comics Beat // Degree of Variants

Because I love puns, you guys. I love them so much.

This week, I returned to providing weekly final order cut-off commentary at Comics Beat with a little ditty about some of the splashier variants coming down the pike.

I’m not a big fan of variants in general (a longer column for another day), but I can at least get behind variants that you can order without qualification. That says you’re offering another variety for a reader to sample, letting them choose what cover they’d like. That, I understand. Qualified variants, on the other hand, are the dirt worst. They’re a dirty manipulation of the whole “supply and demand” market designed for cheap, easy money, both for publishers and retailers alike. If a retailer wants a bigger supply, they will have to order more copies. In order to cover the cost of those copies (many of which won’t sell), they will charge a premium for that cover. And hey, even if they don’t need to charge a premium to cover the costs of extra copies, they’ll probably mark it up because of the low supply, and the high demand.

You can read the full article over at Comics Beat where you’ll also see a quote from the publisher of one of the industry’s biggest companies talking shit about variants. It’s fun for the whole family! Probably. Maybe.